What do your constituents think about your programs and services? What kinds of activities are your donors likely to fund? Should your organization initiate a new program?
Rather than resort to using telepathic powers or mind reading, an online survey is a powerful research tool that can deliver the feedback you need. Paper-based surveys are often too costly and time-consuming to administer, but online surveys make it easy for any organization to get feedback on the cheap.
Most online survey tools are hosted on the cloud, so you won't need to install anything on your computer. Simply use your web browser to access the tool's control panel, where you can easily create a survey and customize your layout.
Once you've created your survey, you can send email invitations to respondents asking them to take your survey. Or, you can post a link to the survey on your website. Another option is to embed the survey directly into your website or blog. To get the most responses, all three methods can be used in tandem.
Survey tools automatically collect and tally responses in "real time," which means you can watch the results come in as they're being submitted. Results are often organized and presented graphically using charts and tables. Most tools will even produce reports based on the survey results. You can share the results with members of your staff, and even with survey respondents.
The following are some key features to consider when choosing a survey tool:
With a wide variety of survey tools available, you're bound to find one that meets your needs and budget. In fact, some plans don't cost anything.
Image: Online survey, Shutterstock
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