Social media have become indispensable to the activities critical for success at nonprofits, charities, and libraries, from branding to community-building to fundraising. Much more than marketing tools (although they are that, too!), social media can be useful for volunteer recruitment and management, education, capacity building, partnership development, and sharing knowledge with other organizations. Effective organizations don't just do social media – they are social.
Every organization has its unique approach to social media, with different needs and objectives – and different resources allocated to their implementation. But whether your organization's social media are managed by a team five people strong or a time-strapped development associate wearing multiple hats, ongoing education is a necessary part of a successful program. Social media change rapidly, with new tools emerging all the time, and best practices, terms of service, and user behavior of the established channels are always in flux.
Find the resources here to get you started and keep up on new tips and tricks as they surface.