Marketing is one of eight nonprofit management courses in the Learning Institute Certificate series. The course presents standard nonprofit concepts, vocabulary, and strategies through a 90-minute video presentation. A downloadable participant guide reinforces the presentation and contains worksheets and an Organizational Assessment Tool to assist with post-training implementation. The course takes from six to nine hours to complete and is available online for one year.

Benefits for Organizations

If you lead or manage a nonprofit organization or public library, you can learn how to:

• Plan the process of creating one or more useful marketing plans
• Develop cost-effective ways to listen to and learn about the organization's clients and community
• Translate the client and community knowledge into better marketing decisions
• Include the appropriate mix of program, price, distribution, and promotion to meet the identified wants and needs
• Measure, align, and communicate an accurate, positive, and compelling image for the organization

Expert Teacher

The course was prepared by Karen F.A. Fox, Associate Professor of Marketing at Santa Clara University, where she teaches marketing for nonprofit organizations, services marketing, and marketing management. The course moderator is Joan Cybela, a professor and distance education specialist with the University of Wisconsin-Extension.

Test Your Computer Before Requesting

Before you request this product, test your computer's ability to play the video presentation by playing the samples at: http://www.snpo.org/lino/catalog/samples.php.

Certificate Available at an Extra Cost

A certificate is not part of the TechSoup offer; it is available through the Learning Institute program of the Society for Nonprofit Organizations (SNPO). Participants can earn 0.6 of a continuing education unit (CEU) for each course from Michigan State University by paying an additional fee to the Learning Institute and submitting completed assignments for evaluation. Successful completion of CEU assignments for the entire series entitles them to the Certificate in Nonprofit Leadership and Management from SNPO and Michigan State University.

Choose Carefully

The administrative fee for this product is not refundable, and the product cannot be exchanged.

Obtaining This Product

When your donation request has been approved, TechSoup will send a message to your organization email address with instructions for obtaining and activating this product.

• Software:
• Windows operating system
• Web browser set to allow videos to play in web pages and with pop-up blockers disabled temporarily. The site is optimized for Internet Explorer 6 with Windows Media Player 7.1+.
• To test a computer's ability to play Learning Institute videos, play the samples at: http://www.snpo.org/lino/catalog/samples.php.
• Other:
• Internet connection

• Products will be distributed under this program to qualifying organizations only, not to individuals.
• Only organizations with annual operating budgets of $5 million or less are eligible to receive this product.
• This donation is available to nonprofits with 501(c)(3) designation and to public libraries. Public libraries must either have valid 501(c)(3) nonprofit status or be listed in the Institute of Museum and Library Services (IMLS) database.
• Recipient organizations must be willing and able to provide information to SNPO for the purposes of creating a case study or testimonial on this program.
• Organizations that advocate, support, or practice discrimination based on age, ethnicity, gender, national origin, disability, race, size, religion, sexual orientation, or socioeconomic background are not eligible to participate in this program. Organizations must be willing and able to attest that they do not discriminate on any of these grounds in order to receive donations.
• SNPO products may not be transferred or resold.