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Social Media Listening Dashboard

Webinar video

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Webinar Description

As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?"

In addition, nonprofits have an increasing need to know on what blogs, websites, and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably.

This webinar defines the concept of a "social media listening dashboard," describing how nonprofits can use free and low-cost services to track and stay notified about online communications that relate to their work and brand. Best practices for coordinating online communications are addressed, and specific how-to's provide viewers with the information they need to get started in their online listening.

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Speaker Information

Amy Sample Ward is NetSquared's global community development manager, focusing on the strategic development of content, community and collaboration among NetSquared's stakeholders both on and offline. Her work covers the NetSquared website (content, challenges, and more), online community (comments, usability, participation), and offline community or Net Tuesdays (supporting and coordinating all local organizers around the world).

Allen Gunn (Gunner) is the Executive Director of Aspiration and has over twenty years of software development, senior management, and capacity building expertise, and has spent the last fifteen years exploring how technology can most effectively empower and support social justice causes. Drawing on engineering, teaching, and volunteer experiences, Gunner is a skilled communicator and facilitator in both the nonprofit and corporate sectors who is passionate about helping nonprofits and NGOs make better use of software technology. He has been closely involved with the US and international technology activist communities; the Silicon Valley engineering and venture funding world; social justice organizations, and academic communities, and currently sits on the boards of The Ruckus Society, Global Exchange, and Idealware. He is a firm believer in melding hard work with serious fun.

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