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Mobile Impact 301: How to Raise More Money via Mobile 

Webinar video

More informations about this webinar

Webinar Description 

In 2013, mobile donations on PayPal increased by over 200%. Nonprofits can expect that growth to continue to skyrocket in 2014 and beyond. How do you ensure your cause is ready for mobile fundraising?

Join the digital giving experts from Network for Good and PayPal to understand which elements are critical for mobile fundraising success and how to put them into practice for your organization. You'll learn:

  • Which mobile fundraising tactics are right for your nonprofit
  • How to engage donors in a mobile world
  • How to optimize your donation experience for mobile and raise more money in the process

This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. If you have any questions regarding redistribution or use of this work, please contact webinars@techsoupglobal.org.

Speaker Information 

Tanya Urschel has worked at PayPal for over eight years and has led numerous products and marketing launches for both B2B and Consumer segments. She currently heads marketing for the nonprofit vertical and oversees near 400k nonprofits that transact with PayPal $5.7B annually. Tanya has a broad knowledge of PayPal products including online and mobile payments and has deep fundraising industry knowledge. Prior to working at PayPal she worked at various advertising and design firms in addition to working in the financial mortgage industry. Tanya has an undergraduate degree from Hofstra University and MBA from San Jose State University.

Caryn Stein is the Director of Content Strategy for Network for Good, a social enterprise that empowers nonprofits and corporate partners with the tools they need to unleash generosity and advance good causes. Caryn manages the development and distribution of Network for Good's wealth of nonprofit content and training. In addition, she has helped countless nonprofits improve their fundraising campaigns and write more effective donor communications. A graduate of Purdue University, Caryn has 15 years of digital media experience, specializing in user engagement, audience development, and custom content solutions. Prior to joining Network for Good, Caryn led online community operations at iVillage.com.