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Intro to Blogging for Nonprofits and Libraries

Webinar video

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Webinar Description

Is your organization looking to expand your reach and communicate more directly with your supporters and community? Are you considering starting a blog to help you do this?

Becky Wiegand from TechSoup interviews Allyson Kapin, blogger for Care2's nonprofit marketing blog Frogloop, and Jason Griffey, who literally wrote the book on blogging for libraries to discuss the ins and outs of starting a blog for your organization.

From considerations like which tool to use, how much staff time to commit, best practices, whether volunteers and interns should help, and how to launch your blog into the blogosphere, we discuss all the basics of how to get started.

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Speaker Information

Jason Griffey is the Head of Library Information Technology at the University of Tennessee at Chattanooga. His latest book, Library Blogging, written with Karen A. Coombs, is available now from Linworth Press and can be ordered through Amazon. Jason's next book, Mobile Technology and Libraries, is due out this fall from Neal Schuman as a part of their upcoming "Tech Set." His primary online residence is Pattern Recognition, his personal and professional blog, which has been active since 2003. He is an administrator and author for LITABlog, and is also a columnist for the ALA Techsource blog.

Jason was named one of Library Journal's Movers & Shakers in 2009, and he regularly speaks and writes on libraries, social networking, mobile technology, and other technology related issues. He can be contacted online at, or follow him on Twitter @griffey.

Allyson Kapin serves as the Executive Creative Director of the Rad Campaign. For over a decade Allyson has helped nonprofit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She is an expert in the latest trends in Web 2.0 and social media, online video, and other online tools and strategies.

She also writes Radical Tech, a weekly blog column for the popular magazine Fast Company and is the Blogger-In-Chief for Care2's Frogloop, the leading nonprofit technology, online marketing, and fundraising blog.

Her latest initiative is Women Who Tech: A Telesummit for Women in Technology in the nonprofit and political world. As the founder of Women Who Tech she champions women who are inspiring change and transforming technology. In 2008, Allyson joined the Advisory Board for the New Organizing Institute.

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