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Integrating Social Media into Your Website 

Webinar video

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Webinar Description 

More and more organizations are benefiting from using social media tools like blogs, Facebook, and Twitter in their online communications. While the tools can be relatively straightforward to learn and adopt, many organizations struggle with how to effectively align messaging and communications across their online channels.

This webinar focuses on best practices for integrating social media into organizational websites, including basic nuts-and-bolts changes to web page templates and enhancements to contact, staff, and email sign-up pages. Effective and simple processes for coordinating various channels and maximizing traffic between them will be explained. In addition, a range of contrasts will be drawn describing the different natures and uses of the respective channels, and methods for measuring how different channels are driving traffic to one another will be presented.

This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. If you have any questions regarding redistribution or use of this work, please contact webinars@techsoupglobal.org.

Speaker Information 

Allen Gunn (Gunner) is the Executive Director of Aspiration and has over 20 years of software development, senior management, and capacity building expertise, and has spent the last 15 years exploring how technology can most effectively empower and support social justice causes. Drawing on engineering, teaching, and volunteer experiences, Gunner is a skilled communicator and facilitator in both the nonprofit and corporate sectors who is passionate about helping nonprofits and NGOs make better use of software technology. He has been closely involved with the U.S. and international technology activist communities; the Silicon Valley engineering and venture funding world; social justice organizations, and academic communities, and currently sits on the boards of The Ruckus Society, Global Exchange, and Idealware. He is a firm believer in melding hard work with serious fun.

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