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How to Make Your Campaigns More Viral

Webinar video

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Webinar Description

Do you run online campaigns to educate, advocate, or activate your constituents? If so, how do you measure whether they're effective? How do you encourage your supporters to share and share and share your content for greater impact? Finding the sweet spot is what can make your everyday campaign become a viral social media hit!

Jim Pugh of ShareProgress will share his expertise on how to measure the effectiveness of your online campaigns, how to capture how shareable a campaign is, and how to increase "virality."

He'll share real-world examples of successful campaigns and highlight the things that helped them go viral.

You'll walk away with tips on how to:

  • Optimize your campaign pages
  • Increase the sharability features of your online actions
  • Test to see if the strategies are effective
  • Further tweak your lingo to get your supporters to sign on to your cause!

If you have any questions regarding redistribution or use of this work, please contact

Speaker Information

Jim Pugh is the CEO of ShareProgress, which is dedicated to helping you unlock the power of social sharing to grow your audience, increase traffic, and recruit new donors and customers. Jim has spent the last five years working in the progressive data and technology space, starting on the 2008 Obama campaign and continuing as the Director of Analytics & Development at Organizing for America, where he project managed the development of the first viral political app on Facebook, the “Commit to Vote Challenge”. He later helped to start Rebuild the Dream and served as its Chief Technology Officer. Jim has a Ph.D. in distributed robotics from the Swiss Federal Institute of Technology in Lausanne, Switzerland.

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