Do you run online campaigns to educate, advocate, or activate your constituents? If so, how do you measure whether they're effective? How do you encourage your supporters to share and share and share your content for greater impact? Finding the sweet spot is what can make your everyday campaign become a viral social media hit!
Jim Pugh of ShareProgress will share his expertise on how to measure the effectiveness of your online campaigns, how to capture how shareable a campaign is, and how to increase "virality."
He'll share real-world examples of successful campaigns and highlight the things that helped them go viral.
You'll walk away with tips on how to:
- Optimize your campaign pages
- Increase the sharability features of your online actions
- Test to see if the strategies are effective
- Further tweak your lingo to get your supporters to sign on to your cause!
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. If you have any questions regarding redistribution or use of this work, please contact firstname.lastname@example.org.