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Fundraising with Social Media

Webinar video

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Webinar Description

Online giving surged by over 35 percent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media? Join us for this free, interactive webinar and learn how to raise big bucks for your cause online.

In this webinar, participants will:

  • Learn what kinds of campaigns are best suited to online fundraising, and hear a step-by-step breakdown of how to set your campaign up for success.
  • Hear about three simple tweaks you can make to double online donations within just one month.
  • Understand how to engage your social media followers, so you can not only secure donations from them, but actually turn your donors into fundraisers.

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Speaker Information

Darian Rodriguez Heyman co-founded the only conference series in the country devoted to social media for social good, Social Media for Nonprofits, which educates social sector leaders on how to advance fundraising, marketing, advocacy, and recruitment efforts online. Previously, he served as Executive Director of Craigslist Foundation, an organization dedicated to connecting nonprofit leaders to the resources they need to build a better world, where he helped launch their Nonprofit Boot Camp and educated and inspired over 10,000 nonprofit leaders. His best-selling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Jossey-Bass), includes practical tips and tools from 50 recognized experts across 35 comprehensive topics. Heyman previously served as a Commissioner for the Environment for the City and County of San Francisco and is a public speaker that provides strategy, messaging, and fundraising consulting for nonprofits and green economy organizations.

Lesley Mansford has built Razoo into the fastest growing crowdfunding platform for causes. Under her leadership Razoo has helped over 16,000 nonprofits raise over $140 million dollars and she frequently shares insights from this tremendous base of experience with other nonprofits looking to raise more funds online. She is a seasoned general manager, marketer, entrepreneur and philanthropist. She has 20 years experience in senior roles with companies like Electronic Arts, building billion dollar brands. She was Co-Founder and COO of pogo, the largest online casual games community, acquired by EA in 2001. From 2006 to 2010 she served on the board of directors for The Leukemia & Lymphoma Society, heading up their fundraising committee. She was named Woman of the Year in 2003 for her fundraising efforts.

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