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Four Nonprofit CRM Strategies

Webinar video

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Webinar Description

Nonprofits looking for constituent relationship management systems (CRM) are often enamored by the features and bells and whistles. Successful CRM, however starts with strategy — how does your nonprofit go about achieving your mission?

During this webinar, we'll review the basic concepts behind CRM, giving attendees a lay of the land. We'll:

  • Review four common nonprofit CRM strategies and do a deeper dive into each.
  • Discuss how your strategy influences selection, such as which features are most important.
  • Look at implementation implications – does your strategy mean you can do it yourself or that you need to engage consultants, for example.

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Speaker Information

David Geilhufe focuses on the intersection of technology and social change. His 20-year career in nonprofit technology has included running the Eastmont Computing Center and being on the founding team behind CiviCRM. He currently leads corporate citizenship for NetSuite.

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