In this hour long webinar, Techsoup's Elliot Harmon and Pepsi Refresh Project Grantee Jim Walker explore web design concerns common to many nonprofit organizations and libraries. During the hour, Elliot Harmon explores the following four key concepts: your website's purpose, setting goals, conceptualizing your website, and content management systems. Jim Walker, founder of Big Car, then illustrates these points by taking you through the concept and development of his organization's website.

This webinar builds on ideas put forth in A Cooperative Approach to Web Design, a chapter in Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, a book edited by Darian Rodriguez Heyman and published by Jossey-Bass (a Wiley Imprint) in May 2011.

We would like to thank both Darian Rodriguez Heyman and the Pepsi Refresh Project for their cooperation and help in producing this webinar.

This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. If you have any questions regarding redistribution or use of this work, please contact webinars@techsoupglobal.org.

Elliot Harmon: As a staff writer at TechSoup Global, Elliot Harmon writes content to educate nonprofits and public libraries on effective use of technology. He has degrees from the University of South Dakota and the California College of the Arts.

Jim Walker is founder and executive director of Big Car, a nonprofit community creativity organization based in Indianapolis. Walker — a former newspaper journalist — also works as a public artist, photographer and writer.

Web Design Resources

• Tips for Designing (or Redesigning) a Nonprofit Website
• A Nonprofit’s Guide to Building Simple, Low-Cost Websites
• What Should a Website Cost? (Webinar)
• A Cooperative Approach to Web Design
• How Websites Work

Additional Information

• Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals
• Web Design Community Forum
• Pepsi Refresh
• Big Car
• The Internet Archive